Pert shampoo made its debut in 1980. The brand became known as Pert Plus® in 1987 as the original 2-in-1 shampoo plus conditioner formula was introduced to the market. Busy consumers embraced the idea that a one-bottle product can save them time as well as get their hair clean and healthy-looking. Three decades later, the trendsetting brand has expanded to include multiple formulas for specific hair needs and even a line formulated for men. Most recently Pert Plus launched all new 3-in-1 lines that offer shampoo plus conditioner plus body wash. These 3-in-1 formulas give consumers Threedom from a cluttered shower and streamline their daily shower routines in one fast, easy step.